Seccl is an ambitious fintech startup and approached Whisper + Shout to create a visual identity that would help them launch nationally

We created a bright, fresh and positive visual direction to distinguish Seccl from their competition and to reflect the company’s pioneering approach to wealth management.

The Seccl icon features an abstracted initial letter that creates two curves, facing each other as if in conversation, and referencing Seccl’s open and collaborative approach.