Whisper & Shout was approached to design a brand identity for a new, independent luxury day spa in Bradford on Avon, offering a range of holistic treatments and therapies using all natural products.

The brief was to create a brand identity that stands out in the crowded local market, and which emphasises luxury and natural ingredients, to attract a target market of professional women aged 35 and over.

Vitality’s brand identity radiates warmth and luxury, referencing the ritual of self care through mandala style iconography, paired with elegant typography.